Mission Statement

The Payette River Mountains Visitors Association exists to define, market and promote the Payette River Mountains Area as a year-round destination to visitors in order to improve area recognition and continually stimulate the long- term economic vitality of the region.

To accomplish this goal, the Association will vigorously provide marketing support to the various communities and businesses in the region by educating the travel industry and travelers on the service establishments and retail outlets doing business in the area.

As an organization, we commit to engage in and strengthen inter-community relations, support and grow the quality of information provided to prospective area visitors and assist in the enhancement of one’s total experience within this area.